ActiveCampaign Review (2026)
Powerful marketing automation with built-in CRM. Best for: Small businesses that need deep automation workflows and sales follow-up in one tool.
4.2/5
Verdict: Small businesses that need deep automation workflows and sales follow-up in one tool
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Ratings
| Criterion | Score |
|---|---|
| Ease Of Use | 3.8/5 |
| Value | 4.1/5 |
| Features | 4.7/5 |
| Support | 4.2/5 |
ActiveCampaign pricing
Starting at $15/mo (per month, 1,000 contacts, billed annually). 14-day trial. Prices verified 2026-06-12.
| Plan | Price | Notes |
|---|---|---|
| Starter | $15/mo | Basic automation, 1 user |
| Plus | $49/mo | Full automation builder, landing pages |
| Pro | $79/mo | Predictive sending, attribution, salesforce-grade automation |
Key features
- Visual automation builder with 900+ recipes
- Built-in sales CRM with deal pipelines
- Site and event tracking
- Dynamic email content and conditional blocks
- SMS marketing
- Lead scoring
AI features
- AI automation builder
- Predictive sending
- AI content generation
- Win probability scoring
Pros
- Best-in-class automation depth for the price
- CRM included - no separate sales tool needed
- Excellent deliverability track record
- 900+ integrations
Cons
- Learning curve steeper than simple newsletter tools
- No free plan
- Price climbs fast as contact list grows
- Reporting UI feels dated